<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Yan Souza&apos;s blog</title><description>AI automation, WhatsApp Business, websites and privacy, with sources cited.</description><link>https://yansouza.com.br/</link><language>en</language><item><title>App or mobile website: choose around the task that must work</title><link>https://yansouza.com.br/en/blog/app-or-mobile-website/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/app-or-mobile-website/</guid><description>Compare a responsive site, PWA and app through frequency of use, offline work, device features and maintenance before choosing the technology.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Integrations and APIs: preventing duplicate orders and hidden failures</title><link>https://yansouza.com.br/en/blog/integrations-without-duplicate-orders/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/integrations-without-duplicate-orders/</guid><description>What to ask for in an integration: data ownership, webhooks, idempotency, API limits, error handling and a safe way to retry failed operations.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Ready-made or custom software: what to check before building</title><link>https://yansouza.com.br/en/blog/ready-made-or-custom-system/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/ready-made-or-custom-system/</guid><description>Map workflows, permissions, integrations and data exports before choosing ready-made software, commissioning a system or building a SaaS product.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Website or landing page: what to build for your next campaign</title><link>https://yansouza.com.br/en/blog/website-or-landing-page/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/website-or-landing-page/</guid><description>Choose a website or landing page around the customer&apos;s path: offer, traffic source, form, content and how your team checks incoming enquiries.</description><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate></item><item><title>AI for small businesses: what 2026 data shows and where to start</title><link>https://yansouza.com.br/en/blog/ai-for-small-business/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/ai-for-small-business/</guid><description>Almost everyone uses AI, few see it on the bottom line. What McKinsey&apos;s 2026 survey and Brazil&apos;s Sebrae data say, plus a roadmap for your first automation.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Core Web Vitals: what Google measures on your site and why it moves sales</title><link>https://yansouza.com.br/en/blog/core-web-vitals/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/core-web-vitals/</guid><description>LCP, INP and CLS explained: the thresholds Google calls good, how to measure them and what a Rakuten A/B test showed about conversion.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>Brazil&apos;s LGPD and your contact form: the minimum a business website needs</title><link>https://yansouza.com.br/en/blog/lgpd-contact-form/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/lgpd-contact-form/</guid><description>Brazil&apos;s LGPD and contact forms: which data to request, legal basis, data subject rights, rules for small businesses and possible fines.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item><item><title>WhatsApp Business API in 2026: pricing, what changed and where AI fits</title><link>https://yansouza.com.br/en/blog/whatsapp-business-api-2026/</link><guid isPermaLink="true">https://yansouza.com.br/en/blog/whatsapp-business-api-2026/</guid><description>Per-message pricing, the 24-hour window, the end of free service messages on October 1, 2026, and Meta&apos;s rule on AI chatbots, including the Brazil exception.</description><pubDate>Wed, 21 Oct 2026 00:00:00 GMT</pubDate></item></channel></rss>